packaging design ( task 6)

Nowadays, most packaging designers should consider about the design creatively, practicability, and social responsibility.

Creatively means that the packaging should be unique and beautiful. The packaging should make consumers focus on the product immediately, and motivate the consumers to buy the products.

Practicability means that packaging should be useful for the product. For example, the packaging should be used to protect the product, show the purpose of the product and give a convenient way to use the product. Because that if the design is not smart, it's useless.

Social responsibility of packaging design is more focus on resist waste. Not only resist the product waste but also the packaging material's waste.
For resisting product waste, it's very important in food packaging. For example, normally, 1L coffee is too much to people drink, so capacity for 1L of disposable coffee cup is useless.
For resisting packaging material waste, designers should use recycle material as much as possible.

There are two examples of packaging design I want to share.

It is an food packaging design. About this group of design, I like the coffee packaging most.  Because the designer use very simple and convenient way to make the packaging smart and beautiful. And all material can be recycled. The shape of packaging can remain coffee cup very stable when it being moved. And the consumer can also place the napkin, sugar and creamer near the coffee cup. So I think this packaging is very successful.

This also a group of food packaging, but for fast food take-away. 

Each of the box has a space to place the tableware. The material of boxes are all can be recycled. And all the tableware are made in of wood. So the tableware can also be recycled, and be used to make paper.

Zaha Hadid （task 2)

Zaha Hadid's architecture is very modern and special,  and I have chosen Zaha's Heydar Aliyev Centre in Baku.

The building is looks very modern and clean.

So the typeface I designed for this building is also very clean.  Mostly, for the building, the typeface should be easy to read, so I designed the typeface like:

and I also designed some signs for the building

CSR (task 4)

What is Corporate Social Responsibility?

At beginning, there is a sentence said that ' business of business is business.'  It means that it has only one responsibility and that is to generate profit for shareholder (while adhering to the law).

But now, business as a system in society, which means business needs to work within broad systems to attain its economic goals in a way that will also benefit the system(society).

As a designer, design is not just a opportunity, but also a kind of responsibility. We have responsibility to the government, customer, stakeholder, and the whole world.

For my personal social responsibilities, there are 3 main points.
1. To be honest. As a designer, we can influence the social opinion, so we should be honest to everyone. We should tell the truth to our boss, customer, and the public. Sometimes the truth is cannot keep everyone satisfied. For example, we make the advertisement for product, the material of the product cannot be recycled, but our boss want us to say the material can be recycled to improve the sells. What should we do?  In my opinion, just tell the truth, or say nothing. At least I can't tell a lie to the customer.
2. Do not copy. Design is a kind of creative work. And in design area, it is very difficult to distinguish copy and reference.  For designer, copy is nearly equal to theft.
3.  Be responsible for the environment. We just have only earth, and the pollution is a serious problem in nowadays society. As a designer, we should use the recycle material in our project as much as possible. Meanwhile, we should tell all the customer about the importance of the environment problem.