SWOT analysis

Strengths:

1. Talented and unique. Our products are customization of individual character, each product is unique. So the customers don't worry about their products are as same as others.

2. Customers will be able to participate in the design process.

3. We provide one-to-one service. Each customer have their own designer to meeting individual requirement.

4. A strong sense of commitment to every client.

5. Reasonable charging standard. Material cost + design cost + process cost. It means that if the customer can provide the material, we just collect the design cost and process cost; if the customer can provide material and detail of design, we just collect the process cost.

Weaknesses:

1. The small size of the company.

2. The limited initial funds.

Opportunities:

1. The opportunities  to achieve customer's idea.

2. Most jewelry company just design their product without customer's individual idea, so we can solve this problem.

3. Make jewelry to be a kind of 'personal logo', not just a product.

Threats:

1. As a small company,  the individualized customization for jewelry will have long working process to satisfy the customer's idea.

2. Property rights problem. Because all the products are unique, so it is hard to protect our property
right. The enterprise culture and the designer process are not easy to copy, but the products are easy to copy.