The role of advertising.
a. Marketing role: advertising plays a big role in marketing the products/ services/ companies. It means that advertising is a way to promote the products/ services/ companies to the potential targets.
b. Economic role: advertising plays a part in the price elasticity of products/ services.
c. Social role: advertising shows the trend in the society is. It can reflect both customers and merchants' need.
d. Communication role: advertising shows the brief information to the customers that what kind of product/ services do they have.
Personally, I think advertising is very helpful to our life, it can make us find the useful information about the product/ services quickly and conveniently.
Over the years, the advertising has changed according to the develop in technology. Few years ago, the advertising are only in the TV, magazine, underground station or shopping mall. Now, we can see the advertising every where, some of them in Facebook, glass curtain wall, or even during the teleplay.
In my opinion, advertising itself is ok, but how and when and how to advertise, it is a problem.
About when to advertise, for example, there are lots of advertising during the video when you watch it, like the virus. At this moment, I don't want to see the advertisement, I just want to watch the video. So it is not a suitable time to do advertisement.
About how to advertise, I think it should be based on the truth. Don't exaggerate the facts, don‘t lie, that will be ok. Firstly, based on the truth, and then, think about how to make the product memorable and famous.
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